As a software engineer who’s relatively new to the world of marketing, I’m implicitly suspicious of anything that feels like magic beans sold by marketing gurus.
Exactly. "This happened... and then this happened..." is not a story. It's hard to follow a movie that seem to tell unrelated events. What's the point here? We can't understand and connect. But when it is like "this happened.... THEREFORE this happened... BUT this happened... THEREFORE that happened..." now we have a story.
Exactly. "This happened... and then this happened..." is not a story. It's hard to follow a movie that seem to tell unrelated events. What's the point here? We can't understand and connect. But when it is like "this happened.... THEREFORE this happened... BUT this happened... THEREFORE that happened..." now we have a story.
Therefore you are absolutely right.